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The Principle Series: Profit Second?

When you read that title, the first thought is shock. You either agree or disagree but the statement itself is a shock and that makes us sad. We believe the worst business is one that bases everything off making a profit. Making a profit is part of the equation but it can never be the goal. We don’t believe the end justifies the means, for in the end we are all destined for the grave and how get there is more important than what we have when we do.

In our modern world money it is always the struggle to earn more money. Sure, we all try to do the “right” thing but often that just means we pay our taxes, donate to charity, and comply with all the laws we are aware of and that’s about it. Yet how often do we make a decision at work based off of anything except the profit margin? There is a chink in our ethics and oit has to do with profit. Sure all companies need to earn a profit, even a 501-C only help other when they make a profit. We propose that instead of the first question we ask being, “Will I profit?” the question should be, “What does honor demand?“. We will make a profit and we will pursue profit but before any decision in business we will start with the question, “What does our Honor Demand?

There are always several ways to achieve a goal. Failure is preferable to winning through unjust means. Protecting ten innocents is not worth killing one. In the end, all men die. How you lived will be far more important than what you accomplished.

Before you ask, yes the problem with that question is, What does your honor demand? You’ll have to continue our series to find out what our Honor Demands

 
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